One of the areas I talk about in my book "The Boomerpreneur Revolution" is telling your story. It will separate you from your competition. All the other websites look and sound the same. People are interested not just in your product or service...they are interested in you.
This is a good article to support why you need to get this done.
Change Your Mindset and Change Your Results.
Richard
http://www.huffingtonpost.com/syed-balkhi/the-power-of-story-tellin_b_3866452.html
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